Email marketing can be a huge opportunity for many businesses. It is one of the most scalable lead generation channels known to the market – and at the same time, it's anonymous. This means that contact is always in a 1:1 format, far from advertising libraries where competitors could view your offers and advertisements. Your offer remains anonymous, offering a multitude of advantages, which I will delve into in another article. For now, it's enough to say that for B2B customer acquisition, it's worth taking a look at cold emails, especially in the age of AI and automated email campaigns.

The Role of AI in Email Marketing

If you've already dealt with AI, you know that the quality of ChatGPT's outputs strongly depends on the quality of the prompts. Prompts are commands provided to the AI by the user – what you enter into the chat bar.

There are many videos and tutorials on "prompt engineering." Most aim to eliminate manual work entirely. However, we are not a fan of that. We see AI as an assistant, not a full-time employee. We use AI to process and strategically utilize the raw data from our database for the best possible email.

Limits and Possibilities of Personalization

In the era of dinosaurs, emails were still personally written and sent. Today, most emailers know that this can be fully automated. This saves a lot of work but also carries the risk of being categorized as the emails promising a free iPhone. Over the decades, Google has worked on optimizing spam filters so that users don't find unwanted ads in their inbox.

There are also laws that regulate cold emailing. In our opinion, this makes perfect sense. No one should receive emails they have no interest in. That's why we distance ourselves from any spam behavior and automated emails that only disrupt. Our goal is to bring value to the inbox of our prospects.

We regularly receive emails from companies that currently have no interest in our offer but thank us for contacting them because they wouldn't have learned about our offer otherwise.

To achieve this, AI comes into play. We feed the raw data from our system into AI, opening up possibilities that have never existed in email marketing before. We segment the target audience into different areas and can thus create a personalized message for each recipient.

Why Should an Email Be Personalized?

One might think it's easier to send more emails without worrying about personalization. But the opposite is true. Personalized emails leave a positive impression, while impersonal emails are often marked as spam. Every recipient who marks your email as spam damages the reputation of your domain.

The universe works simply: You get what you put in. There are no shortcuts, and work remains work.

This means that automation alone does not offer a long-term solution. Writing emails manually is also not an option as it is very labor-intensive. We combine automation with personalization to make the best of both worlds and outperform other cold acquisition channels.

Summary of Key Points

• We personalize to conduct acquisition efficiently and on a large scale.

• Impersonal emails have a high risk of being marked as spam.

• We use our database, tools, and AI to enable personalization on a large scale. This allows us to send up to half a million emails per month without the channel collapsing.

How to Reach Us and What We Offer

If you want to know how this looks in practice and how we can implement it for you and your company, book an appointment using the button in the navigation bar or at the bottom right of this page. We look forward to helping you with your acquisition.